We Are SPP

Customer Acquisition Specialists
For Credit Cards & Financial Services

Over the last 30 years we have promoted and executed face to face experiential campaigns and acquisition initiatives for over 150 major travel, co-branded  and other credit cards in Canada. SPP has enrolled over 5 million people for clients such as: CIBC, RBC, TD, Scotiabank, Amex, BMO and other clients.

We implement our direct to consumer programs through face to face initiatives at events, airports & retail environments across Canada and the US. We are proud to be a certified woman-owned enterprise meeting all diversity qualifications.

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Our employees are selected based on their education, maturity, tech proficiency and customer service skills. Once selected, they undergo rigorous product knowledge training and training on airport-based conduct.

We promote from within and our field management, consisting of trainers, on site supervisors and regional management are not only highly skilled in managing personnel but are able to obtain optimum results with direct experience in the sales process and face to face environment.  

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We have the expertise to select and analyze traffic data & expertly negotiate optimum locations in high traffic venues such as: North American Airports, shopping centers, trade shows and events.  We have extensive experience in facilitating government issued clearances and approvals required for airport based programs.

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Over 5 million new credit card enrollments for CIBC, TD, RBC, Scotiabank, Amex and BMO. 2500 +corporate events including national programs for Holt Renfrew, Shoppers Drug Mart, Tim Hortons, Cineplex, Rexall and Giant Tiger. These programs were executed across Canada and select US venues at airports, retail locations, trade/consumer shows and special events. 

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Elen Steinberg

Award winning entrepreneur, President and CEO of SPP Marketing Services Inc. leads the company in business growth and creative program development. Elen and her team’s passionate dedication to innovation and client service has made the company a leader in the credit card marketing industry and a sales powerhouse known for getting results!   A communications and journalism graduate, Elen Steinberg has received numerous accolades for her marketing successes and achievements and has been recognized as both one of Canada’s Top Female Entrepreneurs by Canadian Business Magazine, as a finalist in the 2018 RBC Women Entrepreneur of the Year Awards, and is the recipient of the prestigious WXN Top 100 Women award in 2014 and 2016. WXN (Women’s Executive Network) is Canada’s top organization recognizing women leaders.

Liz Fernandes

With over 25 years of experience, Liz has launched and executed numerous successful programs on behalf of SPP Marketing Services’ clients, and has successfully negotiated sponsorships as well as exclusive venue relationships.

Her efficient and thorough approach to execution and operations of any initiative, from one event to multi channel – multi city campaigns, leaves nothing to chance.

A York University marketing graduate , Liz has been an integral part of SPP Marketing Services since 1994. Having worked in every part of the company and armed with extensive experience and knowledge, Liz excels in her current position. As a main contact person for our clients, she ensures that their needs are looked after quickly and efficiently.


The company is further supported nationally by a solid infrastructure of:

– Experienced field managers across Canada, with average 15 yr tenure with SPP Marketing Services
– Corporate training facilitators
– In house creative and web department