GE Mining Airport Experiential Marketing


To engage participants to interact with a digital game and learn about GE mining initiatives


Carefully selected personnel were trained on the product information and on the digital technology powering the game. Their job was to attract people to the display and get them to engage by playing the game. The secondary function was to determine an individual’s specific interest in the information and engage in qualified lead generation. The leads collected electronically were forwarded to the client.


Direct engagement reached and surpassed quota by 20% , but the most impressive results were in the lead generation which surpassed expectation by over 400%.