New Customer Acquisition Specialists
Home Who We Are Services Contact Us Photo Gallery Employment
More Media Coverage... Our Approach Our Credentials Client Successes

Media Coverage

Performers Punch Up Trade Show Results (August 1992)

"One of the most effective promotions we have implemented involves professional presenters and crowd gatherers in a presentation and lead-generation program.

  • Crowd gatherers attract attendees to your booth by inviting them to watch an informative presentation. Once your crowd is gathered, professional actors/presenters do an energetic, exciting presentation, which delivers your message by packing lots of information into a short time. 
  • During the scripted presentation, your key buyers are once again identified in an interactive part of the script, immediately showing your sales team where your most important customers are. … Also effective is the use of the professional demonstrators. 
  • Without an elaborate set, the demonstrators can describe and demonstrate the use of one or more of your products on the show floor. 
  • Another effective promotion is the use of entertainment. At a show catering to the audio-video business buyer, we provided professional singers and animators to engage people in karaoke-style singing and to introduce them to our client's equipment. 
  • Other entertainers who fit well into the trade show format are jugglers, magicians, mime artists and celebrity look-alikes. The elements of their performances can be cleverly utilized in a script describing the client's products or delivering a message."
     


 

More Media Coverage...

Copyright © 2003 - 2008 SPP Marketing Services Inc. All rights reserved.