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Media Coverage
Performers Punch Up Trade Show Results (August 1992)
"One of the most effective promotions we have implemented involves
professional presenters and crowd gatherers in a presentation and
lead-generation program.
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Crowd gatherers attract attendees to your booth
by inviting them to watch an informative presentation. Once your
crowd is gathered, professional actors/presenters do an energetic,
exciting presentation, which delivers your message by packing lots
of information into a short time.
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During the scripted presentation, your key buyers
are once again identified in an interactive part of the script,
immediately showing your sales team where your most important
customers are. … Also effective is the use of the professional
demonstrators.
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Without an elaborate set, the demonstrators can
describe and demonstrate the use of one or more of your products on
the show floor.
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Another effective promotion is the use of
entertainment. At a show catering to the audio-video business buyer,
we provided professional singers and animators to engage people in
karaoke-style singing and to introduce them to our client's
equipment.
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Other entertainers who fit well into the trade
show format are jugglers, magicians, mime artists and celebrity
look-alikes. The elements of their performances can be cleverly
utilized in a script describing the client's products or delivering
a message."
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