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Media Coverage
Performers Punch Up Trade Show Results (August 1992)
"One of the most effective promotions we have implemented involves professional presenters and crowd gatherers in a presentation and lead-generation program.
- Crowd gatherers attract attendees to your booth by inviting them to watch an informative presentation. Once your crowd is gathered, professional actors/presenters do an energetic, exciting presentation, which delivers your message by packing lots of information into a short time.
- During the scripted presentation, your key buyers are once again identified in an interactive part of the script, immediately showing your sales team where your most important customers are. … Also effective is the use of the professional demonstrators.
- Without an elaborate set, the demonstrators can describe and demonstrate the use of one or more of your products on the show floor.
- Another effective promotion is the use of entertainment. At a show catering to the audio-video business buyer, we provided professional singers and animators to engage people in karaoke-style singing and to introduce them to our client's equipment.
- Other entertainers who fit well into the trade show format are jugglers, magicians, mime artists and celebrity look-alikes. The elements of their performances can be cleverly utilized in a script describing the client's products or delivering a message."
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