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Media Coverage
Exhibiting Success (June 1995)
"Here are a few key elements we've used to help our clients achieve success:
- Consider offering some "incentive" at your exhibit as an extra attraction, and as a means of generating leads and a customer database.… The gift can be anything from a pen to a shoe bag.
- Make sure that your staff can explain or demonstrate your product and service in a short time.
- …location is crucial…, so booth positioning is a primary factor for a successful show. Ideally, your booth will be located near an entrance, near a main walkway, or on an island (intersection) …
- Always remember, the goal is to reach the greatest number of people in the shortest amount of time. At a consumer show, especially, you have to be able to reach the greatest number of people because your clientele/consumers are so varied. …
- Make sure your exhibit has good support, including well-written and professional-looking brochures or other literature, … your booth has to look professional, so don't scrimp on layout and graphics. Image is everything next to the product itself, and a booth that looks as if it was designed for the particular promotion adds credibility."
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