Media Coverage

2005 PROFIT W 100
Profit Magazine

CANADA’S Top Women Entrepreneurs/Rankings for 2005. Elen Steinberg, President & CEO ranks # 33.
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Podium: International Women's Day Breakfast
March 2005

The annual breakfast, featured Elen Steinberg, President & CEO, SPP Marketing Services Inc. and Carolyn Stark, Counsellor, Toronto Centre for Addiction and Mental Health as the keynote speakers.
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2004 PROFIT W 100
Profit Magazine

CANADA’S Top Women Entrepreneurs/Rankings for 2004. Elen Steinberg, President & CEO ranks # 39.
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2003 PROFIT W 100 "Problem Solved"
Profit Magazine

Every entrepreneur runs into roadblocks. Here’s some education and inspiration from one of our Top 100 Women who overcame hers.
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Canada’s Network For Success
Globe & Mail

When you belong to a demographic that’s generating 40 percent of the new startups in Canada, it’s probably time to see who’s in your network.
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SPP President and CEO, Elen Steinberg with the Prime Minister's Task Force on Women Entrepreneurs in Ottawa.
October 29, 2003

Trade & Consumer Shows:
Internet, Globalization Will Impact Show Business
Strategy Magazine

What are the most current trends in the world of trade and consumer shows - and how will those trends affect the future of the business? How will shows change and evolve over the course of the next decade?
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All Direct Sales Agencies Not Created Equal
Strategy Magazine

Conducting direct sales at trade shows and other major events can deliver significant returns for a company. But when it comes to choosing an agency to staff and manage your event marketing sales program, you'd better be able to recognize the difference between a door-to-door canvasser, a food sampler and a high-tech whiz-kid, or the experience can prove both costly and traumatizing.
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Trained Staff Pivotal to Success of Exhibit
Strategy Magazine

Having a presence at a consumer or trade show can be an extremely cost-efficient way to generate leads or sales - provided you use the right personnel in your booth.
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Exhibiting Success
Marketing Magazine

Here are a few key elements we've used to help our clients achieve success:
Consider offering some "incentive" at your exhibit as an extra attraction, and as a means of generating leads and a customer database.
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Performers Punch Up Trade Show Results
Marketing Magazine

One of the most effective promotions we have implemented involves professional presenters and crowd gatherers in a presentation and lead-generation program.
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Professional Hosting Solve Many Problems
Marketing Magazine

We have recently conducted a number of product launches in the fragrance, toy and food sectors. In each case we provided professional demonstrators to promote, sample and sell our clients' products in different locations throughout the province for anywhere from two to four weeks.
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